I never really meant to be a writer. 

I've always had a knack for it, but aside from winning a few writing competitions in primary school, I never really pursued it. I wanted to be an artist, darling.  But, after a misguided attempt to become the next Tracy Emin and some wise words from a trusted mentor, I decided to give writing a crack. 

I stumbled into a journalism degree, did an MA on a whim, and then blagged my way into freelancing. Now, I'm an incredibly qualified writer who loves what they do.

I excel at creating engaging copy that showcases distinctive brand narratives and drives measurable results. My experience includes working with a variety of FMCG and lifestyle brands to design customised content strategies, develop tone of voice guidelines, and produce copy for websites, blogs, and social media platforms.

Check out my archive to see a few articles I've written over the years, or peruse my portfolio for more recent projects.